The ubiquitous face mask does more than protect against viral spread; it also changes the way we look at one another—and thus symbolizes the mystery of customer behavior in the pandemic. Several new McKinsey research efforts analyze the changes taking place in the homes of consumers, on their phones, and in stores. “Reimagining marketing in the next normal,” for example, documents six of the biggest shifts emerging from COVID-19. One of the most intriguing is the rising importance of neighborhoods: with travel largely shut down, marketers must figure out how to localize their outreach.

SOURCE: Mc Kinsey

Image credit: Not available

According to the food sector related to industry workers, they do not have the opportunity to work from home and are required to continue to work in their usual workplaces. Keeping all workers healthy and safe in the food manufacturing plant and supply chain is critical to surviving the current pervasive. Maintaining the transportation of food is an essential function to which all stakeholders along the food chain need to contribute. This is also required to maintain trust and consumer stratification in the safety and availability of food.

SOURCE: FNB News

Image credit: Not available

The pandemic has focused attention on how dependent we all are on what happens in other parts of the world for the products we use every day. As businesses look to reinvigorate their operations after the crisis, current innovations in sustainability certification can help build more resilient supply chains through a stronger focus on continuous improvement, transparency and shared responsibility. Here are three ways to do just that.

SOURCE: World Economic Forum

Image credit: Not available

To ensure a resilient world economy that will sustain a Covid-19 recovery conducive to social progress, governments must now take decisive legislative action, according to a new ITUC report, “Towards mandatory due diligence in global supply chains”.

Source: ITUC Report

Image credit: Adobe Stock

One of the most striking impacts of the Covid-19 outbreak is the harsh way it has exposed the weaknesses in supply chains for businesses around the world. Many were caught out amid panic buying of daily necessities, such as toilet paper, the unexpected demand surges for baking products and some food items, and most tragic of all, the scarcity of life-saving drugs, ventilators, masks and personal protective equipment. Despite decades spent fine-tuning supply chains, most companies found themselves struggling to fulfil their needs for raw materials or finished products.

SOURCE: The Straits Times

Image credit: .ST PHOTO: ZHANG XUAN

With the restrictions imposed to combat the COVID-19 pandemic slowly loosening, businesses are thinking about returning to work and what this will look like in practice. While it will not be business as usual, this article highlights how employers can smoothly transition back to work.

SOURCE: LEXOLOGY

Image credit: Not available

Many governments have focused on providing special unemployment benefits to laid-off workers. However, few programs have tried to train and entice workers to switch over to understaffed sectors of the economy. To be sure, this approach is not a magic bullet — in the past months, consumer demand has dropped dramatically, meaning that some reductions in the workforce were inevitable, making unemployment assistance a necessity. Nonetheless, there has been a missed opportunity to help rebalance demand and supply for labor at a critical time, which could soften the blow for many workers. To correct this imbalance, we need mechanisms to assess missing skillsets quickly and rapidly retrain laid-off workers. Doing so requires speedy and seamless collaboration across different sectors, as this crisis cannot be dealt with either by the private sector or by governmental agencies alone.

SOURCE: Harvard Business Review

Image credit: Daniel Grizelj/Getty Images

Latin American central bankers and regulators have put into action a series of measures aimed at blunting the impact of the coronavirus, COVID-19, as the threat to their citizens and economies grows severe. These emerging market nations have moved, alongside their developed market peers, to increase local market liquidity, cut interest rates and begin addressing the expected surge in bankruptcies that come as a result of empty restaurants, aircraft and shopping malls, to name just a few of the COVID-19 consequences.

SOURCE: Latin Finance

Image credit: Not available

Brands need to focus on hyper-localisation by connecting with consumers where they are, as Covid-19 has dramatically changed consumer behavior and altered the path-to-purchase, according to Facebook and Boston Consulting Group.

SOURCE: The Drum

Image credit: Not available